Sweetest Day is a mostly regional holiday that celebrated on the third Saturday in October and is slowly spreading throughout the country. It is not based on any single group's religious sentiment or on a family relationship. It is a reminder that a thoughtful word or deed enriches life and gives it meaning.

Sweetest Day was started in 1922 in Cleveland, Ohio when philanthropist Herbert Birch Kingston wanted to bring happiness to orphans, shut-ins and others who were forgotten. Kingston, who was also a candy company employee, enlisted the help of several movie stars to distribute boxes of candy on that first Saturday.

Found mostly in the Great Lakes region, the tradition of Sweetest Day is spreading as people move to other parts of the country. The observance has also evolved to include orphans, shut-ins & the forgotten, as well as a way to show appreciation to friends and loved ones.

While Valentine’s Day is a day to express romantic love – Sweetest Day is for everyone to show friends and family that they are loved and appreciated. Gifts can range from the original candy to flowers to cards or any token for the recipient.

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